NEW: Message-only gifting — A new gift option setting lets shoppers save a gift message on its own, for free, and add your gift product as a separate checkbox on every gift block across your storefront and checkout. The checkbox label is fully customizable and auto-translated, just like your other gift block labels. Learn more

NEW: Gift price shown before saving — When a shopper ticks the checkbox, the Save button shows the gift's price in their own currency, so the cost is clear before it reaches the cart.

NEW: A new engine for classic gift blocks — Storefront gift blocks have been rebuilt on the same modern foundation as the new gifting experience, so shoppers get one cohesive gifting experience across your product pages, cart, drawer, and checkout.

NEW: Customize gift blocks visually in the theme editor — Style your gift blocks directly in the Shopify theme editor with your theme's colors, buttons, spacing, and image options. No CSS needed, and changes preview live as you make them.

NEW: Save and Remove buttons — Shoppers get clear confirmation the moment they add, update, or remove a gift option, with the same familiar buttons across your storefront and checkout. Gift details apply when saved, so nothing changes in the cart by accident.

NEW: Smarter gift displays — A single gift choice shows as a simple one-line option with its image and price, while multiple gift variants and messaging fields expand into a full gifting form only when there's something to choose.

NEW: Support for more complex cart drawers — Gift blocks now appear automatically in more third-party cart drawers, including the latest versions of UpCart and the Section Store cart drawer, with no settings to change.

UPDATE: Theme-proof rendering — Gift blocks now render in their own protected space, keeping their layout crisp on any theme and alongside other apps.

UPDATE: Accessibility improvements — Gift block buttons and fields now announce their state more clearly to screen readers, part of our ongoing work to meet accessibility standards for every shopper.

NEW: Shop Pay express checkout now supported — Gift options added on the product page now carry through Shop Pay, Apple Pay, and Google Pay express checkout. The gift item, wrap selection, and gift message all arrive on the order exactly as the shopper chose, with nothing to configure. 🎁

NEW: Hide gift blocks from B2B customers — A new setting on each gift option hides gift blocks from signed-in B2B customers across your storefront and checkout, while retail shoppers continue to see them as normal. Wrapped uses your Shopify B2B customer accounts, so there's nothing to tag or maintain.

NEW: Region-aware gift blocks — If your connected gift product isn't available in a shopper's market, the gift launcher now shows a clear "Gifting not available in your region" message on your storefront and at checkout, so shoppers always know why gifting isn't offered. The message is fully customizable and auto-translated, just like your other gift block labels.

NEW: Hide gifting in unavailable markets — Prefer not to show gifting at all in markets where your gift product isn't available? A new setting on the gift product card hides gift blocks entirely for those shoppers.

NEW: Emoji preferences apply everywhere — The "Allow customer to use emoji?" setting for gift messaging fields now applies across all storefront gift blocks and checkout, with or without the new gifting experience. Emoji detection also recognizes the latest emoji, including flags, keycaps, and multi-person emoji.

UPDATE: Smoother cart drawer refreshes — Gift options added or removed in third-party and custom cart drawers now update in place, without a full page reload interrupting the shopper.

UPDATE: Deeper UpCart integration — Gift options now land reliably in the UpCart drawer and refresh in place, no reload needed.

UPDATE: The Gift Pulse gifting calendar now only appears when there are upcoming gifting occasions to share.

BUGFIX: Fixed an issue in the gift variant selector where some in-stock gift options could appear greyed out when your gift product's variants don't form a complete grid (for example, a single gift bag or gift note alongside multi-pattern gift wrap).

UPDATE: Faster dashboard loading — The Gift Pulse trends image on your dashboard now begins loading immediately, cutting the time before your dashboard is fully visible.

UPDATE: Smoother dashboard experience — Fixed layout jumps while the dashboard and plans pages load, so content no longer shifts around as the page appears.

BUGFIX: Fixed an issue where gift variants disabled in the Shopify admin could still be selected in gift blocks, following a recent change to how Shopify themes render variant labels.

NEW: Access plans — Four straightforward tiers ($19 / $49 / $99 / $149 per month) sized by your monthly gift sales. Every plan includes every feature, so you just pick the tier that matches your volume.

NEW: Annual billing — Pay yearly and get two months free on any Access plan.

NEW: Best-match recommendation — The plans page now suggests the right tier for your business based on your recent gift sales, so choosing takes seconds.

NEW: Plan usage at a glance — A new usage card on the Plans page shows your cycle-to-date gift sales, your plan limit, and when your cycle resets.

NEW: Every feature, every plan — All features (advanced mode, checkout extensions, multiple gift options, product filters, order tagging, translations, developer tools, and more) are now included on all plans. Legacy plans get them too, free of charge, as a thank-you to our long-time businesses.

UPDATE: Worry-free limits — If your business has an incredible month and passes its plan limit, gift options pause automatically and resume on your next billing cycle. Nothing is deleted and there's nothing to manually re-publish.

BUGFIX: Fixed an issue where the gift block wouldn't appear in the cart drawer until the page was reloaded, when adding the first item to the cart on some themes.

NEW: Shopify 2026-04 API migration — Wrapped now runs on Shopify's latest API version across the app, gift blocks, and checkout for improved reliability and performance.

UPDATE: Product visibility tags now apply everywhere — Products you've hidden from gifting with a visibility tag (like subscriptions or free gifts) are now excluded from gift option quantities and fees consistently across the storefront, checkout, and order processing.

UPDATE: Instant gift quantity updates — When customers add items from product or collection pages, order-level gift options now update to the correct quantity right away, no page refresh needed.

UPDATE: Better third-party cart drawer support — Gift options now refresh smoothly in more cart drawers (including Rebuy, AMP Slide Cart, AfterSell, and Elite Cart), and drawer updates are now twice as fast.

BUGFIX: Fixed an issue where a gift option could occasionally be added to the cart twice.

BUGFIX: Improved compatibility with shipping apps that modify the cart. Gift options and their details now stay correctly attached to the right items in your customers' orders.

NEW: Gift Pulse
A new trending summary of gifting holidays, special occasions and more (worldwide across all shopify stores).

NEW: Order Note Summary
Automatically generates a summary of gifting details in the order notes, with customizable Liquid templates (managed availability)

Better support for custom themes (Partner/Agency/Freelancer themes)

Order-based gift option improvements — Smoother experience when using gift options that apply to the entire order

BUGFIX: Fixed edge cases with line items that don't have an associated product (custom line-items)

In-app live chat support — Get help faster with our new live chat, available directly inside the app

Chinese (Simplified) language support

Improved language detection — Better automatic locale detection for international storefronts

Additional launcher customization — New font weight option for the launcher button

NEW: Smoother subscription management when upgrading or changing plans

NEW: Auto-select first gift variant — The gift variant modal now automatically pre-selects the first available option for a smoother customer experience

UPDATE: Improved theme compatibility — Better handling of themes with special characters and Unicode in their settings

NEW: Per-order pricing for gift products — New "order" quantity mode lets you charge a flat fee per order instead of per item (Gifting for Orders only)

NEW: Gift configuration snapshots — Gifting details are now saved directly to each order

NEW: Customizable launcher button styling — More control over the look and feel of the gift option launcher with new CSS customization options

BUGFIX: Fixed an issue where gift options could be saved to the wrong cart item

NEW: Add upselling abilities by charging fees for gift options added to products and orders. Now available on ALL plans (Including the FREE plan [for a limited time only]). Connect a gift product, customize gift variants, charge fees, upsell gift options, and more.

NEW: Disable gift messaging for specific gift variants directly in the Shopify admin. Learn more

NEW: Gift block visibility helper notice

When some (but not all) cart items have visibility restrictions, a helpful notice now appears in your checkout gift block to guide customers. This text may be customized in the Translations section.

Example: One or more items in your cart are not eligible for gift wrapping.

NEW: Customizable action button labels

You can now customize the "Save" and "Remove" button labels for gift options, with full translation support for all languages.

NEW: Customizable validation messages

You can now customize the Required and Emoji validation messages for gift options, with full translation support for all languages. Find these fields under Gift options > Translations in Wrapped.

NEW: Enhanced error detection

Added error handling to checkout extensions to improve reliability and provide better feedback when issues occur, error reports are now tied to each individual store. This allows our team to help you more quickly when technical issues occur.

NEW: Shopify 2025-10 API migration

Upgraded checkout gift blocks to use Shopify's latest API version with performance optimizations for faster loading times, and the latest Shopify Polaris web components.

NEW: Customizable action button labels

You can now customize the "Save" and "Remove" button labels for gift options, with full translation support for all languages.

NEW: Customizable validation messages

You can now customize the Required and Emoji validation messages for gift options, with full translation support for all languages. Find these fields under Gift options > Translations in Wrapped.

NEW: Gift block visibility helper notice

Storefront gift blocks for Gifting for Orders now display helpful notices when certain cart items have gift block visibility restrictions. This text may be customized in the Translations section.

Example: Some items in your cart will not be gift wrapped.

NEW: Customizable CSS variables

Developers may fine-tune gift block styling with CSS variables for letter spacing, max-width, and other design elements.

NEW: Improved theme compatibility detection

Enhanced theme grouping logic now correctly identifies custom theme derivatives, ensuring more accurate setup and automations. This feature is specifically designed for stores using custom themes.

BUGFIX: Collapsible sections fix

Fixed an issue where gift messaging and gift block sections wouldn't expand properly when viewing the settings pages.

NEW: Modernized insights page

The insights page now uses Shopify Polaris web components for a faster, more consistent interface.

NEW: Performance improvements

Optimized Theme library loading times for shops with many themes installed.

NEW: Gift Product image preview in checkout

Checkout gift blocks now display a preview image of the selected gift wrapping option, helping customers visualize their choice before completing their purchase.

NEW: Smart checkout gift display

Gift blocks in checkout now show a simple toggle when no variants are configured, or a full modal when customization options are available. No more unnecessary clicks for basic gift wrapping!

NEW: Delivery method messages for checkout gift blocks

When gift options aren't available for pickup or shipping orders in checkout, customers now see helpful explanations instead of options disappearing silently.

NEW: Improved checkout gift form validation

Required gift fields in checkout now show clear error messages, ensuring customers provide all necessary personalization details before completing their order.

NEW: Enhanced checkout gift block buttons

Gift block actions in checkout now feature improved loading states, clearer Save/Remove buttons with icons, and better visual hierarchy for a smoother experience.

NEW: Enhanced onboarding experience for new and returning stores

Interactive setup guide that walks new merchants through gift option configuration step-by-step. The onboarding now dynamically adapts to your store's needs and includes progress tracking, making it easier than ever to get started with Wrapped.

NEW: Improved experience in-app when connecting, disconnecting, and managing gift products.

NEW: Added new feature and plan comparisons, simplified all plans and features.

NEW: Improved Third-Party Cart Drawer Compatibility

Enhanced support for popular cart drawer apps including Rebuy, AMP Slide Cart, and others. Wrapped now automatically detects and adapts to your existing cart setup, preventing conflicts and ensuring gift options display properly regardless of your cart drawer configuration.

NEW: Simplified onboarding to help you get started even faster

NEW: Adds first-class integration for popular third party cart drawers. Wrapped gift blocks will appear on these drawers without any further setup between apps. Available to all stores.

NEW: Adds ability to allow/disallow emoji characters and symbols in gift messaging fields.

Available for gift blocks using the new gifting experience only.

NEW: Adds new feature to make gift messaging fields required. Located under gift option settings.

Available for gift blocks using the new gifting experience only.

NEW: We've added full integration support for all new Shopify themes out of the box.

No coding required, and available to all stores:

This new feature is available to all stores.

Turn on in Wrapped gift options.

Look for "Use new gifting experience" below each gift block settings.

Customize colours, sizing, spacing, image styles, and more in the Shopify theme editor.