Check this page regularly to stay up to date with the latest updates and new features.
March 2026
Gift Pulse: worldwide gifting trends
Introducing a new segment from the team at Wrapped. Sharing worldwide gifting trends across all shopify stores. Connect with your shoppers, Increase customer loyalty and turn on gift messaging today.
Three out of four gift messages this month are loving or warm — and it's not hard to see why. Birthdays lead the way (30%), followed by "just because" surprises and a big wave of Mother's Day and Father's Day gifts. Thank-you's, get-well wishes, and newborn congratulations round things out. plus a few funny ones (someone apologized for eating their friend's snacks).
Around the world, the story shifts. UK shoppers are gearing up for Mothering Sunday, Turkey leads the love charts at 90% loving sentiment, Canada and the Netherlands are rallying around loved ones with get-well gifts, and France is welcoming a wave of newborns.
Every one of these gifts started on storefronts just like yours. A small moment that turned into something special.
Features, Fixes, and Improvements
NEW: Gift Pulse
A new trending summary of gifting holidays, special occasions and more (worldwide across all shopify stores).NEW: Order Note Summary
Automatically generates a summary of gifting details in the order notes, with customizable Liquid templates (managed availability)Better support for custom themes (Partner/Agency/Freelancer themes)
Order-based gift option improvements — Smoother experience when using gift options that apply to the entire order
BUGFIX: Fixed edge cases with line items that don't have an associated product (custom line-items)
February 2026
Supporting our merchants and customers
In-app live chat support — Get help faster with our new live chat, available directly inside the app
Chinese (Simplified) language support
Improved language detection — Better automatic locale detection for international storefronts
Additional launcher customization — New font weight option for the launcher button
January 2026
Billing Updates
NEW: Smoother subscription management when upgrading or changing plans
December 2025 Updates
Customer Experience
NEW: Auto-select first gift variant — The gift variant modal now automatically pre-selects the first available option for a smoother customer experience
UPDATE: Improved theme compatibility — Better handling of themes with special characters and Unicode in their settings
November 2025 Updates
Updates and Fixes
NEW: Per-order pricing for gift products — New "order" quantity mode lets you charge a flat fee per order instead of per item (Gifting for Orders only)
NEW: Gift configuration snapshots — Gifting details are now saved directly to each order
NEW: Customizable launcher button styling — More control over the look and feel of the gift option launcher with new CSS customization options
BUGFIX: Fixed an issue where gift options could be saved to the wrong cart item
October 2025 Updates
Gift option upselling
NEW: Add upselling abilities by charging fees for gift options added to products and orders. Now available on ALL plans (Including the FREE plan [for a limited time only]). Connect a gift product, customize gift variants, charge fees, upsell gift options, and more.
Disable Gift Messaging
NEW: Disable gift messaging for specific gift variants directly in the Shopify admin. Learn more
Checkout Gift Blocks
NEW: Gift block visibility helper notice
When some (but not all) cart items have visibility restrictions, a helpful notice now appears in your checkout gift block to guide customers. This text may be customized in the Translations section.
Example: One or more items in your cart are not eligible for gift wrapping.
NEW: Customizable action button labels
You can now customize the "Save" and "Remove" button labels for gift options, with full translation support for all languages.
NEW: Customizable validation messages
You can now customize the Required and Emoji validation messages for gift options, with full translation support for all languages. Find these fields under Gift options > Translations in Wrapped.
NEW: Enhanced error detection
Added error handling to checkout extensions to improve reliability and provide better feedback when issues occur, error reports are now tied to each individual store. This allows our team to help you more quickly when technical issues occur.
NEW: Shopify 2025-10 API migration
Upgraded checkout gift blocks to use Shopify's latest API version with performance optimizations for faster loading times, and the latest Shopify Polaris web components.
Storefront Gift Blocks
NEW: Customizable action button labels
You can now customize the "Save" and "Remove" button labels for gift options, with full translation support for all languages.
NEW: Customizable validation messages
You can now customize the Required and Emoji validation messages for gift options, with full translation support for all languages. Find these fields under Gift options > Translations in Wrapped.
NEW: Gift block visibility helper notice
Storefront gift blocks for Gifting for Orders now display helpful notices when certain cart items have gift block visibility restrictions. This text may be customized in the Translations section.
Example: Some items in your cart will not be gift wrapped.
NEW: Customizable CSS variables
Developers may fine-tune gift block styling with CSS variables for letter spacing, max-width, and other design elements.
Onboarding & Experience
NEW: Improved theme compatibility detection
Enhanced theme grouping logic now correctly identifies custom theme derivatives, ensuring more accurate setup and automations. This feature is specifically designed for stores using custom themes.
BUGFIX: Collapsible sections fix
Fixed an issue where gift messaging and gift block sections wouldn't expand properly when viewing the settings pages.
Dashboard & Admin
NEW: Modernized insights page
The insights page now uses Shopify Polaris web components for a faster, more consistent interface.
NEW: Performance improvements
Optimized Theme library loading times for shops with many themes installed.
September 2025 Updates
Checkout Gift Blocks
NEW: Gift Product image preview in checkout
Checkout gift blocks now display a preview image of the selected gift wrapping option, helping customers visualize their choice before completing their purchase.
NEW: Smart checkout gift display
Gift blocks in checkout now show a simple toggle when no variants are configured, or a full modal when customization options are available. No more unnecessary clicks for basic gift wrapping!
NEW: Delivery method messages for checkout gift blocks
When gift options aren't available for pickup or shipping orders in checkout, customers now see helpful explanations instead of options disappearing silently.
NEW: Improved checkout gift form validation
Required gift fields in checkout now show clear error messages, ensuring customers provide all necessary personalization details before completing their order.
NEW: Enhanced checkout gift block buttons
Gift block actions in checkout now feature improved loading states, clearer Save/Remove buttons with icons, and better visual hierarchy for a smoother experience.
Onboarding Setup
NEW: Enhanced onboarding experience for new and returning stores
Interactive setup guide that walks new merchants through gift option configuration step-by-step. The onboarding now dynamically adapts to your store's needs and includes progress tracking, making it easier than ever to get started with Wrapped.
NEW: Improved experience in-app when connecting, disconnecting, and managing gift products.
NEW: Added new feature and plan comparisons, simplified all plans and features.
Storefront Gift Blocks
NEW: Improved Third-Party Cart Drawer Compatibility
Enhanced support for popular cart drawer apps including Rebuy, AMP Slide Cart, and others. Wrapped now automatically detects and adapts to your existing cart setup, preventing conflicts and ensuring gift options display properly regardless of your cart drawer configuration.
August 2025 Updates
NEW: Simplified onboarding to help you get started even faster
NEW: Adds first-class integration for popular third party cart drawers. Wrapped gift blocks will appear on these drawers without any further setup between apps. Available to all stores.
Contact our support team to add your cart drawer
July 2025 Updates
NEW: Adds ability to allow/disallow emoji characters and symbols in gift messaging fields.
Available for gift blocks using the new gifting experience only.
NEW: Adds new feature to make gift messaging fields required. Located under gift option settings.
Available for gift blocks using the new gifting experience only.
NEW: We've added full integration support for all new Shopify themes out of the box.
No coding required, and available to all stores:
Atelier, Dwell, Fabric, Heritage, Horizon, Pitch, Ritual, Savor, Tinker, and Vessel
We are thrilled to release the all new gifting experience in Wrapped. A fully customizable gifting experience to match your store theme and branding perfectly.
This new feature is available to all stores.
Turn on in Wrapped gift options.
Look for "Use new gifting experience" below each gift block settings.
Customize colours, sizing, spacing, image styles, and more in the Shopify theme editor.
Prologue
Someone once said "You never update the Wrapped", and then they uninstalled.
We thought it would be useful to start sharing just how often Wrapped is updated.
One developers contributions to Wrapped
Wrapped launched in September 2021. Since then we've helped over ten thousand stores offer gift options to their customers. Wrapped is constantly being updated to stay current with all of the Shopify platform APIs and on-going requirements.