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Product Updates

See what's new in Wrapped each month: new features, improvements, and fixes.

21 articles
October 2026Pricing rules and gift discounts now sit together on the Gift product card, with a sketch that shows what a cart adds before you save.
Introducing Pricing Rules and Gifting DiscountsPrice gifting and reward bigger carts from the Gift product card, with a sketch that shows what a sample cart adds before you save.
Introducing the Gifting editorSet up your gift blocks in one place: choose a preset, change colors, text and languages, and preview every change on the product page, cart and checkout before you save.
September 2026A refreshed Home, the Gifting editor, gift product discounts, gift box pricing, tagged gift variants, Wrapped in 25 languages, and one translation switch per language.
Wrapped turns five 🎂Wrapped started as one checkbox in September 2021. Here is what it grew into, and a thank-you.
August 2026An optional gift option, rebuilt storefront gift blocks, and international money formatting.
July 2026Shop Pay express checkout, hiding gift blocks from B2B customers, region-aware gift blocks, and fixes.
June 2026Faster dashboard loading, steadier page layouts, and a fix for disabled gift variants.
May 2026New Access plans sized by your monthly gift sales, and a cart drawer fix.
April 2026The Shopify 2026-04 API, product visibility tags everywhere, instant gift quantity updates, better cart drawer support, and fixes.
Introducing Gift PulseWorldwide gifting trends from gift messages across Shopify stores, by occasion, sentiment, and country.
March 2026Gift Pulse, order note summaries, custom theme support, and order-based gift option fixes.
February 2026In-app live chat support, Chinese (Simplified), improved language detection, and a launcher font weight option.
January 2026Smoother subscription management when upgrading or changing plans.
December 2025Auto-selecting the first gift variant and improved theme compatibility.
November 2025Per-order pricing for gift products, gift configuration snapshots, launcher styling, and a cart fix.
October 2025Gift option upselling, disabling gift messaging per gift variant, checkout and storefront gift block updates, onboarding fixes, and a modernized dashboard.
September 2025Checkout gift block improvements, a new onboarding setup, and better third-party cart drawer compatibility.
August 2025Simplified onboarding and built-in support for popular third-party cart drawers.
Introducing the New Wrapped Gift Experience
July 2025Emoji and required gift message settings, support for the new Shopify themes, and the all-new gifting experience.