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Gift Options: Optional gift option

Let shoppers save a gift message for free, with the gift product as a separate opt-in.

Optional gift option lets shoppers save a gift message on its own, for free. The gift product becomes a separate opt-in instead of a requirement.

A checkbox sits above the gift product everywhere gift options appear: product page gift blocks, the gift dialog, the cart, and checkout. Shoppers who only want to write a message leave it unticked. Shoppers who want the gift product tick it and pay for it as usual.

Turn on Optional gift option

In Wrapped, open the gift option you want to change and find the connected Gift product card. Turn on Optional gift option and save.

The setting needs at least one gift messaging field turned on. Without a message field there is nothing for the shopper to save on its own, so the setting has no effect.

What your customers see

Left unticked, the gift product section is subdued. The shopper fills in the message fields and saves, at no charge.

Checkbox unticked, with the gift product subdued

Ticked, the gift product comes to life and the shopper chooses their gift as usual. The Save button then shows the price of the gift in the shopper's own currency. Free gifts show no price on the button.

Checkbox ticked, with the gift product active and the price on the Save button

Edit the checkbox label

The label reads (Optional) Add gift option by default. It is yours to edit, and it is translated automatically into your published languages like your other labels.

In Wrapped, open the gift option settings and select Translations in the side panel. Edit Optional gift option label in the Gift option labels card and save. See Gift Blocks: translate the text for how translations work.

Orders with a message and no gift product

Messaging-only gift orders arrive like any other gift order. The gift details are on the order as usual, there is simply no gift product line item.

Good to know

  • Do not type prices into your button or label text. The Save button shows the real price in each shopper's currency. A typed-in amount will be wrong for many shoppers.

  • A gift messaging field is required. Turn on at least one message field, otherwise the setting has no effect.

  • This setting is per gift option. If you use both Gifting for Orders and Gifting for Products, turn it on in each one.

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