You can let shoppers add a gift message on some products without offering gift wrap there. On those products, shoppers see To, From, Message, and Save, with no gift to add.
Step 1: Make gift choices optional
In Wrapped, open Gifting for Products.
Press Open editor to open the Gifting editor.
Under Settings, press Gift product.
Turn on Gift choices are optional, and then press Save.
Gift choices are optional, turned on in the Gift product panel
Step 2: Choose the products
Back in Gifting for Products, find Gift variant visibility in the Gift product card.
Press a gift variant to open its rules.
Under Not offered on, press Add products, Add collections, or Add condition to choose the products that should get the gift message only.
Under When the conditions above match, choose Remove from the list, and then press Save.
Repeat for every gift variant.
The gift variant is not offered on Country Preserves, and is removed from the list there
💡 Do this for every gift variant. If one gift variant is still offered on those products, shoppers see that gift there.
Check it on your storefront
Open one of those products in your online store. The gift block shows the message fields only. There is no gift image, name, or price, because there is no gift to add. Your other products still show the gift as usual.
On Country Preserves, the gift block shows the message fields only
On other products, such as Handmade Crisps, the gift block still shows the gift
💡 If the gift block shows Unavailable on those products, check that Gift choices are optional is on, and that no gift variant is set to Stays in list, not selectable.
Recap
Turn on Gift choices are optional in the Gift product panel of the Gifting editor.
Set every gift variant to Not offered on those products, with Remove from the list.
On those products, shoppers add a gift message with no gift. Other products are unchanged.