You can decide which products show gift options. Every product shows them until you add a rule in the Gift block visibility card, and the rules apply wherever the gift block appears: the product page, the cart page, the cart drawer and checkout.
Where to find it
In Wrapped, open Gifting for Products or Gifting for Orders.
Scroll to the Gift block visibility card at the bottom of the page.
Add a condition, products or collections to Include or Exclude.
Press Save.
With no rules, the card reads Available on all products
Include: show gift options only on some products
Include and Exclude always show on the card, and each header row has Add condition, Add products, and Add collections.
Anything you add to Include limits gift options to the products that match. Press Add products to pick single products, Add collections to pick whole collections, or Add condition for a product tag. Products in any of the picked collections match, and so does any product you picked or tagged.
Two collections in Include: gift options show on their 6 products only
Exclude: hide gift options on some products
Add a condition, products, or collections to Exclude from its header row. Products that match it never show gift options, even when they also match Include. A tag is the usual choice here: tag the products in your Shopify admin, add the tag as a condition, and the rule follows the tag from then on.
Products with this tag are left out
Conditions and how they combine
A condition is a product tag. Type the tag exactly as it appears on your products. With 2 or more conditions in a group, Match decides how they combine: all means a product needs every tag, any means one tag is enough.
Match all: no product carries both tags, so nothing shows gift options yet
Picked products and collections sit beside the conditions in the same group. A product that matches the conditions, or is picked, or is in a picked collection, matches the group.
💡 A collection keeps a rule current as you add products. A product tag works well with Shopify Flow, which can tag new products for you, and with Shopify Bulk Action for tagging many products at once.
Check the result before you save
The line under the rules counts the products that show gift options with the rules as they stand, and shows a few of them. It reads Available on all products, Available on 6 products, or Not available on any products when no product matches. Hover a thumbnail for the product name. Nothing changes for your customers until you press Save.
Also hidden for
Two switches below the rules hide gift options for a kind of customer, whatever the product:
B2B customers: signed-in Shopify B2B company buyers. See Hide gift blocks from B2B customers.
Unavailable markets: customers in a market where the gift product is not sold.
Both switches on: B2B buyers and customers outside the gift product's markets never see gift options
Recap
Every product shows gift options until you add a rule.
Include limits gift options to matching products. Exclude takes them away from matching products, and wins when a product matches both.
A group can hold product tag conditions, picked products and picked collections. Match all or any combines the conditions.
The count under the rules shows the result before you press Save.
Important notes
Gifting for Products and Gifting for Orders each have their own rules.
To limit one gift variant to certain products, such as a small bag for small items, use Gift variant visibility in the gift product card instead.
You can pick up to 100 products across Include and Exclude. For a longer list, use a product tag or a collection, which also keeps the rule current as your catalogue changes.