Wrapped launched in September 2021. It started as one checkbox on a line item, with code pasted into theme templates by hand. Five years later, it has helped more than 13,000 stores sell gift wrap, gift boxes, and gift messages.
How Wrapped grew
Gift Blocks. Customers make it a gift on the product page, in the cart drawer, and on the cart page. On Shopify Plus, they can do it at checkout too.
Every gift on the order. The wrap, the To and From, and the note land on the Shopify order, ready to pack.
Pricing rules. You charge per order, per item, or per box, and you can make gifting free over a cart total.
The Gifting editor. You style every Gift Block in one place and preview it before customers see it.
Display rules. You decide who sees gifting and where, by product, customer, and market.
Thank you
To the stores that wrap orders every day, thank you for trusting Wrapped with every gift you send out. To the agencies who set Wrapped up on client stores, thank you for every install and every hand-over.
To everyone who wrote in with an idea, we read them all. Gift product discounts, the feature you asked for most, arrived in September 2026. See what else changed in Product Updates.
Hereâs to the next five years of gifting. đ