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What the gifting performance numbers mean

You can see how gifting performs in your business on the Gifting performance card in Wrapped. It shows your gift orders, what they earned, and whether each number is up or down from the period before.

Where to find it

  1. From your Shopify admin, open Wrapped.

  2. Press Reports.

The four numbers

The card shows four numbers for the date range you choose:

  • Gift Orders: orders with a gift option.

  • Gift Revenue: the gift fees shoppers paid on those orders.

  • Gift Sales: the total value of those orders.

  • Average Gift Order: Gift Sales divided by Gift Orders.

Each number carries a badge that compares it with the period before, of the same length. A 7-day range compares with the 7 days before it.

Press a number to show it on the chart. The solid line is your date range, and the dashed line is the period before.

The Gifting performance card with Gift Orders, Gift Revenue, Gift Sales, and Average Gift Order above a chart, and the gift option and date range buttons at the top right

The Gifting performance card

Choose a gift option and a date range

Press the gift option button beside the date range to narrow the numbers and the chart to Gifting for Products or Gifting for Orders. All gift options shows both together.

The gift option button with its menu open, and All gift options, Gifting for Products, and Gifting for Orders outlined in red

The gift option menu

Press the date range button to pick a preset from Today to All time, or pick any range on the calendar.

Recap

  • Gifting performance shows Gift Orders, Gift Revenue, Gift Sales, and Average Gift Order for the date range you choose.

  • Each badge compares a number with the period before, and the chart shows both periods as a solid and a dashed line.

  • The gift option button narrows the card to Gifting for Products or Gifting for Orders.

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